Domain authority is one of the factor how well a website will rank on search engine result pages. In older days, website weighed based on its page rank. But nowadays it is ranked based on domain authority and page authority. Domain authority is created by Moz and it is used for the purpose of rating your website. It scales from 1-100 where 100 denotes best domain authority and 1 denotes the worst domain authority. Domain authority measures the authority of complete domain. Domain authority ranking factor consists of more than 40 signals to increase the domain authority. The higher Domain Authority will rank higher in search engines.
Page Authority is used to check the how a page will rank on search engine. It is developed by Moz. Page authority ranges from 1 to 100 where 100 is the best page authority and 1 denotes the worst domain authority. The higher the score of a page the more likely to rank higher in search engine. You can increase the page authority using back links. But authority alone can’t ensure the search visibility. context relevance is also needed with the query. PA checker can give you the idea of how strong does your page stands.
Linking root domains will increase your domain authority. Getting links from different websites which is highly ranked will boost your ranking then linking from same website. It is good to have one good external link other than two low quality links. The quality of the website content is one of the main factors for Domain Authority. Domain authority helps to increase the search engine ranking. Fresh content is the best way to assure a good page. You should make your content interesting. Page authority increases the ranking factor.
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